Can The Zeigarnik Effect Increase Your Engagement, Subscribers and Sales?

zeigarnik effect

Introduction of the Zeigarnik Effect Sitting in a restaurant in Vienna in the 1920s, Lithuanian-born Russian psychologist and psychiatrist Bulma Wulfovna Zeigarnik (1901-1988) came upon a startling realization. She noticed that the efficient waiter vividly remembered every detail of the orders yet to be settled. Surprisingly the waiter forgot the specific details of previous ordersĀ almost … Read more