How to Stay Up With Constantly Changing Marketing Trends
So Sarah Wilson from www.Theladders.com hit me up the other day and sent me this marketing infographic and I posted the full version below (which is pretty dang good btw) but she also asked me a couple very interesting thought provoking questions about the current state of marketing.
What is your educational background in and how do you feel your degree has aged as your career has progressed? and if you could give one piece of advice to a new marketer to stay relevant in an ever-changing industry what would it be?
Wow those are some great questions. So I am a college graduate but I don’t feel that my degree has really aged me since I graduated pretty recently. I can tell you that it's hard for everybody to keep up with the changes in marketing like social media advertising, content marketing, and other fairly new marketing practices because it's constantly changing. (It's really a full time job to stay up on the current trends for us marketers anyway) For new marketers I really think that staying up to what’s going on online with other online businesses is crucial since it’s constantly changing. I typically like to ask other marketers who they follow and if they can’t give at least a few different sources/websites then chances are that they are out of the “loop”. If you are a new marketer and you don’t follow some basic industry blogs like Quicksprout, MOZ, Marketing Land or Hubspot then you are doing yourself a big disservice.
One last thing I want to mention is that most new marketers are afraid of failure but it's the only way that you can learn since there is so much "noise" out there. Try some stuff for yourself and see what works and what doesn't work. Then just keep doing what works.
Enjoy The Infographic Below Courtesy of The Ladders
Now It's Your Turn
I would love to hear from you. Please answer Sarah's 2 questions in the comments below.
- What is your educational background in and how do you feel your degree has aged as your career has progressed?
- If you could give one piece of advice to a new marketer to stay relevant in an ever-changing industry what would it be?