1) Have more authentic and deeper articles
Web administrators, bloggers and other people who own websites need to come up with more authentic and deep articles that relate to the needs that they online users are looking for online. Whether its a product or service you want to promote, discuss the topic at length highlighting both the good and the downside of what you are advertising. This will portray that your site is authentic and genuine compared to other competitors.
2) Have an online forum
Allow people to give their feedback and inquire on topics that need clarification. Always respond to such feedback will wholesome answers in order to satisfy their need.
3) Pair to all social networks
Many online business fear linking their websites to social media. They fear negative feedback about their products and at times have no idea on how they will leverage this great resource. They beauty with social networks is that online users share everything from what they ate for breakfast, the shoes they wore for the weekend and many more. This provides a perfect avenue for business to promote their products and services with a lot of ease and can get feedback on the quality of their product and service instantly meaning that they can improve on it immediately.