You probably already know that working with marketing videos can do wonders for your business. Whether you want to attract new clients, promote a product, or just boost the image of your company, these videos can help you achieve it.
However, it's not all fun and games. Sure, filming the videos can be entertaining, but there is a lot of work that goes into the whole creation process. Plus, this is something you can't afford not to take seriously. Otherwise, you will just end up with low-quality marketing videos.
So, if you want to get your money's worth and achieve your marketing goals, be sure to avoid making these 4 crucial mistakes:
1. Forgetting to add a strong call-to-action (CTA)
You might make a quality video which will get people to engage in the comment section and maybe share it, but if you don't add a CTA that speaks to your audience, all the time and effort you put into the video will be for naught.
I'm not saying your viewers are like children and that they won't know what to do if you don't include a clear CTA in your video, but people generally lack the ambition to spread anybody's message nowadays if they don't get a little encouragement to do so.
Therefore, you should make sure to include in your videos and their description a CTA that is easy to understand and clearly states what you want your audience to do.
2. Not ensuring the people in the marketing videos are acting naturally
Of course, having video copy and a script is a must if you want everything to go right. But you can't just put somebody in front of the camera and let them read line by line without putting any emotion into it. If so, the audience will get bored fast.
I'm not saying the people on camera don't have to know their lines. What I'm saying is that they have to speak them naturally, so that it doesn't come off as being rehearsed.
Trust me, you audience can tell the difference.
3. Including too many visually-distracting elements
I understand that you want to make your marketing videos as appealing as possible. Everybody wants to do that. After all, it's what drives engagement.
However, you need to learn how to do it in moderation, especially if you are planning on getting a message across. Otherwise, your viewers might actually get distracted by all the visual elements and not pay any attention to the point the video is trying to make.
4. Making the video too long
And by long, I'm not talking about 15-20 minutes. Even a 6-minute video can cost you the attention of your viewers. It's tough, but we need to accept the fact that we live in a world where not a lot of people have the luxury of affording to waste 6 minutes out of their day on a video. This is why more and more people are developing shorter attention spans and getting bored easily nowadays.
I advise you to go with a length of 2 to 3 minutes. It might not be easy cramming all that information in that time span, but, after all, successful videos are not easy to make.
Want to learn more about making quality marketing videos?
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